Chesca is a female fashion brand that specialises in sizes 14-24. Our target audience are ABC1 30-60 year olds, we identify our niche as \'mother of the bride\' and \'occasion\' wear. Our customers are extrememly loyal and we have a very successful, cost effective in-house direct marketing scheme. As well as several concessions across the UK we have a thriving online property that accomodates for the US and the Middle East as well .Using the halo effect of the premium Chesca brand we intend to drive traffic and conversions on our website; www.chescadirect.co.uk.
